6 golden rules to avoid being labeled a spammer
This article refers to MailPoet 2
If you're looking for MailPoet 3 articles, please go to MailPoet 3 Knowledge Base
There are hundreds of reasons an email can be marked as spam. In fact, 20% of legitimate emails go in a spam folder or even blocked. These can either be a technical issue or related to the contents.
6 rules to follow to avoid being a spammer
- Don't send unsolicited emails to people that didn't subscribe to your site. Read more.
- Send from a professional SMTP server. We've partnered with a few to give you some deals.
- Write enough text. Spam filters dislike emails with more than 3 or 4 images.
- Avoid "spammy" words, such as:
- Include a legitimate physical address in your footer. This can be added in your MailPoet settings.
- Be clear of where you send from:
- SMTP providers can be authenticated as legitimate senders of emails using your domain name. That's done with a an SPF record.
Check your spam score now
Send a preview of your newsletter with mail-tester and it will check if you:
- if your sending method is blacklisted
- if you have an SPF record
- if you have a DKIM
- it includes a SpamAssassin score, which is a common spam filter
What MailPoet already does for you... or recommend
- All our emails automatically include a simple text version. It's practical for some mobile clients. Spam filters like to see those too.
- MailPoet emails are made with clean html. Spams are usually poorly formatted.
- We enforce an unsubscribe link in the footer of all our emails.
- We encourage double opt-in as a signup method
- We offer automated bounce handling for our Premium users. This keeps your lists clean with valid emails.