6 golden rules to avoid being labeled a spammer

There are hundreds of reasons an email can be marked as spam. In fact, 20% of legitimate emails go in a spam folder or even blocked. These can either be a technical issue or related to the contents.

6 rules to follow to avoid being a spammer

1. Don't send unsolicited emails to people that didn't subscribe to your site. Read more.
2. Send from a professional SMTP server. We've partnered with a few to give you some deals.
3. Write enough text. Spam filters dislike emails with more than 3 or 4 images.
4. Avoid "spammy" words, such as:
   • "free"
   • "unbelievable"
   • "Dear"
   • "Viagra"
5. Include a legitimate physical address in your footer. This can be added in your MailPoet settings.
6. Be clear of where you send from:
   • SMTP providers can be authenticated as legitimate senders of emails using your domain name. That's done with a an SPF record.

Check your spam score now

Send a preview of your newsletter with mail-tester, our own super duper cool tool.

It will check if you:

1. if your sending method is blacklisted
2. if you have an SPF record
3. if you have a DKIM
4. it includes a SpamAssassin score, which is a common spam filter

What MailPoet already does for you... or recommend

• All our emails automatically include a simple text version. It's practical for some mobile clients. Spam filters like to see those too.
• MailPoet emails are made with clean html. Spams are usually poorly formatted.
• We enforce an unsubscribe link in the footer of all our emails.
• We encourage double opt-in as a signup method
• We offer automated bounce handling for our Premium users. This keeps your lists clean with valid emails.

Dig deeper. Read these recommended articles:

• The Ultimate Guide: How to Prevent Emails from Landing into the Spam Folder
  
• List of terms used for phishing (impersonators)