Why you should use signup confirmation (Double Opt-in)

This article refers to MailPoet 2

If you're looking for MailPoet 3 articles, please go to MailPoet 3 Knowledge Base

It's no coincidence that email confirmation is enabled the first time you install the plugin.

3 reasons to use email confirmation

  1. Avoid fake emails entered by evil robots
  2. Mistyped emails get filtered out
  3. You want loyal subscribers that will go all the way to get on your list

The last point is important. If you start thinking about your audience in quantity over quality. You'll want to increase your open rate, more than your total subscribers.

Unconfirmed subscribers won't receive any emails

Until a subscriber confirms, he simply won't receive anything.

I have over 25% of unconfirmed subscribers!

It's normal to have plenty of unconfirmed subscribers.

If your mailing list is for an older generation of people or a group of computer illiterates, there's a good chance that your unconfirmed might be around 30% or more.

Tip: make sure your confirmation email's subject is a call-to-action.

A good example: Almost there... activate your subscription! A bad example: We've registered your subscription, thank you.

How do I resend the confirmation email?

Just select the subscribers that are unconfirmed, go to the Bulk Actions dropdown, select the option Resend confirmation email and hit the Apply button.

Changing the confirmation email's content

You can change the behavior of this feature in the Signup Confirmation tab in the Settings of the plugin in your WordPress admin, here:

Disabling the confirmation email

Sometimes you simply don't want the confirmation email, because:

  • Your audience might be completely computer illiterate
  • Your audience might actually not go online regularly. When they get online, your confirmation email is lost in their inbox.
  • Even worse, your confirmation emails get labeled as spam and never show up in the inbox.
  • Your site is a membership site, and you only send to your WordPress users.

All unconfirmed subscribers become "subscribed" when you turn off the confirmation email feature. If you switch back, they'll become unconfirmed again.