Why a postal address in the footer is a good idea

This article refers to MailPoet 2

If you're looking for MailPoet 3 articles, please go to MailPoet 3 Knowledge Base

We encourage all of our users to insert a postal address in the footer of their newsletter. Spam filters do look for a physical address when they evaluate your emails.

In the United States and Europe, it's required by law to add your address to your commercial emails. This will make you compliant to the CAN-SPAM act, although it's never really enforced or has been effective against spam.

Adding your address to the footer of your newsletters

Go to your MailPoet Settings > The Basics where you'll find this option:

You can insert basic HTML in there too. If you're a bit of a geek, you can add images or icons if you like.